Culture Professionals Network2 min read
The new trend of online entertainment in 2006, I can say it is Weblog. So sorry that I have not found the statistic to backup my conclusion but what are happening around me these days can prove the truth. One of my friends spend at least 15 minutes per day to find beautiful and impressive pictures and themes to decorate her personal blog and another feels totally disappointed when his new entry has no comment and even worse no visitor You may say those are some of my friends only and it is just a particular phenomenon. That’s fine! But please visit some sites such as Myspace, Yahoo360o, Blogspot, etc. and compare the number of members today with that last week or even yesterday, you can see the difference. Prove it yourself!
One thing I always try to keep in mind before publishing a post is would anyone want to cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it citable” on the web.
Routinely look ahead to what might be next. Maintain a running list of ways to expand. Think of new things you could offer your readers. Keep your eyes and ears open for things your target audience is looking for but can’t find. Follow the pioneers and the movers & shakers in your niche; even if you don’t actively participate in the conversation, know what they’re talking about. Stay informed.
Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
Write about something you love, otherwise you’ll show no passion in your writing. And if there’s no passion, your content will suffer, so find a topic you are comfortable with and only write about that. For example, if you’re a museum curator, talk about the industry, emerging trends and other museums or exhibitions you love. And if you’re a theatre director, you could write about industry folk you admire or share your working day with your followers.