Why It is Important to Learn How Markets Behave Today and the Tools That are Necessary for Customer Retention
Many are mistaken to think that marketing is just for some talented people and cannot be done by anybody else. There has been a dispute over natural ability and learnt ability and this can be clearly distinguished one you combine both of them instead of separating them. To quote Marcus Buckingham “strengths are not activities you’re good at, they’re activities that strengthen you.” and the problem really lies on the fact that very few of us even know what our strengths actually are.
It works this way – your natural talents are your default thinking, feeling, and doing patterns and when someone spends time in his strength, it unleashes your best because it gives you more energy, help you find your flow, and give you an advantage in the market place. Men are differentiated from others by their strengths, and one tends to grow in strength rather than in weakness. The sad fact however, is that not many play out their strengths most of the time but more time in their weakness. Many people, rather than doing activities which make them strong, do that which make them weak. However, when one focuses on his strength, that person is more engaged.
If your organization is customer-driver, marketers are fed by information in any department which also includes product research and development. This information includes why your product or service is meaningful to certain customers, where you marketplace rest, and to what industry you really belong. It is this reason why in any situation in which the concerns or aims of two different parties or department in the company are incompatible, the strength of that company in the eye of the customer is not found. You cannot pass this on to them so that it would start to evolve to others also.
In marketing, it is important that there is interaction with the customers, and to do that you need to use specific tools. Customers can get engaged with these tools and it also allows them to be able to give an immediate response. In the marketplace today, the customers now have a louder voice that the manufacturers and the service providers. You should therefore be fervent when customers have negative sentiments over your products or else they will look someplace else.
Not all marketing efforts produce big returns, but those that do contribute to revenue, bottom-line profit and service that aids in customer retention and loyalty cannot be downplayed. One-time buying at this era is something that should be of great value to any company, since if you retain this one buyer and pamper them to be loyal to your company, it is a lot less expensive that looking for new ones and spending a lot of resources finding them.
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