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9 Advantages of Direct Mail Advertising Direct mail advertising involves sending offers via mail to prospective and existing customers. It includes a brochure, sales letter, prepaid envelope and order form. Small firms also advertise in direct mail magazines to cut costs. The following are 9 advantages of using direct mail marketing. Direct mail promotion is highly targeted. A company can purchase customer mailing lists from a distributor. For instance, a shampoo supplier can have a list of consumers of shampoo or hair products. The vendor can then send promotions to customers. Direct mail promotion is highly measurable. A business can measure the results of one or many campaigns. Some businesses send discount coupons to consumers. The customers use the coupons when they get products from the company. The firm will count the number of used coupons to measure the outcome of the campaign. Additionally, using the coupons, they can keep track of customers responses.
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You can customize direct mail promotion. With computer software, businesses can address consumers by their name in the mails. The message on the sales letter, therefore, is directed to a specific person. This can easily influence the recipient to buy a company’s products.
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Direct mail marketing is effective. Using desktop programs, companies can create eye-catching promotional material like brochures. The original brochure is used to print copies that are sent to potential and existing consumers. Additionally, a company can send some direct mails as a way of testing their campaign. The company can increase the mails if the first mailing succeeds. Direct mail advertising offers flexibility. There are various formats for brochures, postcards, magazines and catalogs. A company can use postcards as marketing tools so it can save on costs. Firms can also include samples of products in their mailings. An businessperson may include as much information as he/she wishes in a direct mail. This will depend on their budget as well. The best part about mail is that it’s physical. Direct mail campaigns are aimed at existing and potential clients. They’re able to see the physical mail and read it. Consumers are likely to rely on the content of the mail because they can touch it. Postal service is something that most people are familiar with. Many customers may dislike emails but will be receptive to direct mail. Thus, it’s not difficult to convince people through direct mail. Developing and running a direct mail marketing campaign is easy. You can develop direct mails using readily available publishing software. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists. Direct mail is ideal for other marketing efforts. With mailed content, you can build and maintain your brand. To do direct mail marketing, hire a direct mail marketing company.